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Western Parkland City Authority
Bradfield Aerial Innovation Square Artist impression

2020-21 Priority: Establish an identity for the Bradfield City Centre

Achievement: A New Name for a New Place

Between 16 August and 20 September 2020 the Authority's 'New Name for a New Place' program invited the community and industry stakeholders to propose names for the Aerotropolis Core Precinct city centre. Suggestions were asked to reflect key themes of innovation, industry, science and technology, culture and the natural environment; the area's heritage; and people who have made significant contributions to NSW and Western Sydney.

The program generated more than 4,000 submissions and involved:

  • More than 36,000 direct touchpoints with the community across all our channels, including surveys, e-newsletters, social media posts and metropolitan television and newspaper coverage;
  • Letters to 2,500 residents in the Aerotropolis; and
  • Consultation with Aboriginal Affairs NSW and the Gandangara, Tharawal and Deerubbin Local Aboriginal Land Councils, with Gandangara Local Aboriginal Land Council surveying its more than 700 members regarding the naming opportunity.

A NSW Government panel, consisting of the Premier of NSW, the Minister for Jobs, Investment, Tourism and Western Sydney, the Secretary of the Department of Premier and Cabinet, and the Chair of the Board of the Authority, considered a shortlist of names. In March 2021 the NSW Government announced that the successful name for the city centre was 'Bradfield', honouring the legacy of city-shaper John Bradfield.

4,000 submissions to the New Name for a New Place program

In June 2021 the Authority made a submission to the Geographical Names Board proposing Bradfield as the formal name for the 1,100ha area surrounding the Bradfield City Centre. The proposed new suburb is located wholly within the Liverpool local government area and takes in portions of Badgerys Creek and Bringelly.

A number of other names were suggested and placed on the shortlist, including those honouring Aboriginal heritage and these will be considered for the naming of city centre features including, parks, cultural facilities, and other built and natural landmarks as further development of the Bradfield City Centre takes place.